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Director of Marketing

Fountain Valley, CA 92708

Employment Type: Direct Category: Other Area(s) Job Number: 9739 Pay Rate: $140K - $180K

Job Description

Qualifications :
  • Bachelors Degree in Marketing (MBA preferred)
  • 7+ years Marketing Management experience within Defense, Military, Aerospace, Optics, Lighting industries (firearms desired)
  • Experience conceptualizing and implementing new strategic marketing plans and directives
  • Marketing tools - SalesForce, Asana,
  • Experience managing a P&L budget and owning business development & sales growth
  • Strong verbal and written communication required. Executive level presentations will be made both internally and with clients
Responsibilities :
  • Responsible for managing all aspects of the company's strategy and operations for both B2B and B2C campaigns
  • Hands on leadership of 6 employees within marketing
  • Create and execute marketing strategies to increase sales, revenue, and profitability
  • Development and implementation of content for all consumer facing marketing, including media, website, catalogs, emails
  • Manage consumer research efforts including segmentation, targeting, positioning, testing and public attitude insights

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